Wednesday, 24 September 2014

TT Textiles Tries Out Its Own E-Commerce Platform

TT Textiles Ltd. is on the run to explore the online market through its e-commerce platform. With online business becoming inevitable nowadays, TT Textiles tries out its own website for e-commerce.
 
While selling its exclusive inner-wear range and other products on its online shopping website, it has given customers the choice to experience the store collection via internet.
 
Many companies believe that while initially ready-made garments will grow rapidly on their e-commerce platforms, gradually other textile products may gain traction too. The objective of making its website the platform for marketing and selling, it values customer attention as if he/she might be present at its exclusive outlets. As TT Textiles started seeing e-commerce as a key growth driver for them, they are expecting to attain a turnover of Rs 1,000 crores by 2015. 

They also aim to build consumer loyalty and trust by selling the range of products, comprising Clothing- formal and casual, Sportswear and innerwear for men, women and kids on their website and establish a direct connect with the consumers.

So far TT Textiles were selling through the distributor network. It is only now that the company is getting directly in touch with the consumers and getting more efficient due to better feedback from them. It will continue to invest in promotion and selling the best-in-class products, now on its website making it huge e-commerce, branding and marketing tool act.

TT Textiles has been a prominent player of selling innerwear, casual wear and garments directly and indirectly to its customers. Choosing the e-commerce platform, its customers will benefit and value the same shopping experience as in the retail stores.

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