TT Textile Ltd.,
best known for its innerwear and warm innerwear clothing has created a greater
niche in the market with sub-brands like Hotpot, Elite, Aldo and Titanic. Integrated
as a textile producer and garment manufacturer, TT Textile Ltd is anticipating
to attain a turnover of Rs 1,000 crore by 2015.
As per Mr. Sanjay
Jain, Joint Managing Director, TT indulges in manufacturing an extensive range
of thermal wear for men, women and kids using blends of different fabrics like
brushed/raised interlock downy, drop needle and sewed fabric. The range
retailed in the market is priced between Rs 150 to Rs 400.
The organization
has a retail system of 20 Ebos, and 10,000 Mbos. It is likewise supplying to
various organized retail chains and networks. "To accomplish our arrangement
of expanding our reach, we plan to expand the number of EBOs to over 100 in the
coming two years and are undertaking Rs 150 crores development plan to be completed
in the following year and a half,"
Mr. Jain said.
The company
has been able to establish 25 franchise production units at eight different
locations, working exclusively for T.T. Its Manufacturing comprising places
such as Gajroula (UP), Avinashi (Tamil
Nadu), Tirupur (Tamil Nadu), Kolkata (West Bengal), Gondal (Gujarat) and Rajula
(Gujrat).
The Rs 750
crores thermal wear usage is equally split between brands and the unorganized
segment, among Indians. ``To stay ahead, brands need to focus and emphasize on
research continuously and come up with innovation using variety in fabrics’’, he said.
With
consumers looking for unique fashion elements in terms of colors, styles and fabric even in the thermal wear range, this year, TT has introduced its
winter range with a mélange of colors. It includes quilted fabric range (Elite
sub brand) and kids clothing range in drop needle fabric under the Aldo sub brand. “Nowadays, it strives to use better
fibers in their thermal inner wears to achieve same level of warming with light-weight
fabrics. This development has proved comfortable for the wearer since he
doesn’t have to wear thick and heavy thermals to stay warm,” he said.
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